About Us

Your Specialists In Strategic Marketing

At Market Metrics, our goal is to help your business prosper. Whether you need a feasibility study, business plan, growth strategy, market assessment, competitive scan, or marketing action plan, we can help.

Founded in 2003, Market Metrics is a boutique consultancy specializing in strategic marketing. Located in the heart of Silicon Valley North, we offer clients a unique combination of top-drawer professional skills and real-world industry experience. Our expertise is understanding the 3 C’s — your customers, cash and competitors — and helping you with strategy, innovation, and planning.

Over the years we’ve worked with dozens of software developers, manufacturers, service providers, and test equipment vendors — analyzing their markets and developing their strategic marketing plans. We’ve also worked behind the scenes with marketing firms and advertising agencies on their client accounts.

A Client-Centric Approach That Focuses on Your Specific Needs

Our straight-forward approach puts you, your company, and your company’s specific needs first and foremost. After an initial discussion to see how we can help, we draft a custom proposal that includes a scope of work and timeline. You review the proposal with us and we refine it together so that it suits your needs.

Many projects are undertaken on a fixed-price basis. If there are any required expenses (such as travel or research reports), they must be pre-approved by you and are billed at par, so there won’t be any billing surprises.

With Market Metrics, you’ll know exactly what to expect regarding your project’s scope of work, methodology, timeline, and cost.

  • Contact Us

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    info AT marketmetrics.ca

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    Meet Greg Graham, Certified Management Consultant

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation, and was founded in 2003 by Greg Graham, a seasoned marketing professional.

    Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), an Accredited Small Business Consultant (ASMEC) in the United States, a member of the American Marketing Association, and holds MBA/BEE degrees plus a Certificate in Strategic Management.

    Prior to founding Market Metrics, his 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

    Greg frequently performs consulting engagements on behalf of the Government of Canada’s Industrial Research Assistance Program (IRAP).