About Us

Your Specialists In Technology Marketing

At Market Metrics, our goal is to help you grow your technology business. Whether you need a business plan, growth strategy, market assessment, competitive scan, or marketing action plan, we can help.

Founded in 2003, Market Metrics is a boutique consultancy specialising in strategic marketing for advanced technology businesses. Located in the heart of Silicon Valley North, we offer clients a unique combination of top-drawer professional skills and real-world industry experience. Our mission is to become Ontario’s premiere strategic marketing consultancy for technology businesses that target the SME and enterprise markets.

Over the years we’ve worked with dozens of software developers, network equipment manufacturers, test equipment vendors, and service providers — analyzing their markets and developing their marketing plans. We’ve also worked behind the scenes with marketing firms and advertising agencies on their client accounts.

A Client-Centric Approach That Focuses on Your Specific Needs

With Market Metrics, you’ll know exactly what to expect regarding your project’s scope of work, methodology, timeline, and cost.

Our straight-forward approach puts you, your company, and your company’s specific needs first and foremost. After an initial discussion to seee how we can help, we draft a custom proposal that includes a scope of work and timeline. You review the proposal with us and we refine it together so that it suits your needs.

Many projects are undertaken on a fixed-price basis. If there are any required expenses (such as travel or research reports), they are pre-approved by you and billed at par, so there won’t be any billing surprises.

  • Call Us

    telephone icon   Eastern 613-728-5949
    email icon   info AT marketmetrics.ca
  • Meet Greg Graham

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation and was founded in 2003 by Greg Graham, a seasoned marketing professional. Greg is a Certified Management Consultant (CMC), an Accredited Small Business Consultant (ASMEC), a member of the American Marketing Association, and holds MBA/BEE degrees as well as a Certificate in Strategic Management. He frequently performs consulting engagements on behalf of the Government of Canada's Industrial Research Assistance Program (IRAP). Prior to Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

    vcard icon