About Us

Your strategy and planning specialists

Market Metrics is a boutique consultancy located in Ottawa — the heart of Silicon Valley North — that was founded in 2003 to serve the Information and Communication Technology (ICT) sector. The ICT sector includes product and equipment manufacturing, software and computer systems, communications services, and distribution (wholesaling).

While we mostly work in eastern Ontario (Brockville, Cornwall, Kanata, Kingston, Ottawa, Perth, and Smiths Falls) and the Greater Toronto Area, we have worked remotely throughout Canada and served international clients in the United States and Europe.

During our first years, Market Metrics focused on market assessments, and researched and authored 17 major syndicated ICT market studies under contract for leading Canadian and US publishers of market research. By the late-2000-aughts, our principal Greg Graham was recognized as one of Canada’s leading experts on the business telephony and networking equipment markets.

Since then, we’ve moved into mainstream management consulting, and have worked with dozens of software developers, manufacturers, service providers, and test equipment vendors — analyzing their markets and developing their strategies and plans. We’ve also worked behind the scenes with advertising agencies on their client accounts.

Why Market Metrics?

We offer our clients a unique combination of:

  • top-drawer professional skills,
  • competitive pricing, and
  • real-world industry experience in business planning, marketing, and technology.

And our Client Satisfaction survey results prove that it works.

Our mission: Help your business prosper

Our mission is to help your business grow in a sensible way, so it can step boldly into the future.

Do you need to evaluate a possible new opportunity? Consider a new product line? Plan for the future? Fend off competitors? Seek funding from banks or investors? Update shareholders?

Market Metrics can help. Since 2003, we’ve worked with dozens of software developers, manufacturers, and service providers to analyze markets, create effective strategies, and develop pragmatic plans.

We do this by learning about your business’ three C’s — your customers, cash, and competitors — and assisting with research, strategy, innovation, and planning. Whether you need market insights, business planning, product roadmaps, or corporate strategy, we can help!

Our edge: Top-drawer professional skills

We offer our clients top-drawer professional skills. Our founder and principal, Greg Graham, is an expert in SaaS and subscription-based service business models, strategic marketing, and strategic planning.

Greg had over 20 years of experience in ICT industries before starting Market Metrics. Through the course of his corporate career, he held increasingly-responsible roles in engineering, software development, marketing, and business planning at companies ranging from start-ups to Fortune 500 firms, including Hewlett-Packard, Nortel Networks, and TELUS. Greg was a pivotal member of the management team that commercialised Internet access at TELUS, grew its subscriber base to over 100,000 customers in 18 months, and launched North America’s first residential DSL service.

Since founding Market Metrics, Greg has continued to develop his professional skills so he can serve clients better. He become a Certified Management Consultant in Canada, an accredited SME Consultant in the United States, and completed a certificate in Strategic Management. He completed additional training to become one of fewer than 50 people in Canada qualified to deliver ISO 20700-compliant consulting engagements. In 2020, Greg was made a Fellow of the Institute of Certified Management Consultants of Ontario in recognition of his service to clients, the profession, and the community.

Our pricing: Competitive — and no surprises

We prefer to do projects for a fixed fee rather than on an hourly basis. Our prices are competitive, and there’s no meter running. That means you know exactly what to expect for your project’s scope of work, timeline, and cost.

Our approach: Your business needs are first and foremost

Our client-centric approach focuses on identifying your specific business challenge and providing a solution. After initial discussions, we draft a custom proposal with a description of your situation and a scope of work. You review the proposal, and we refine it together to suit your exact needs.

Our straight-forward approach puts you, your business, and your business’ specific needs first and foremost. After an initial discussion to see how we can help, we draft a custom proposal that includes a scope of work. You review the proposal with us, and we refine it together so that it suits your needs.

Then, we get to work. We learn about your three C’s — your customers, competitors, and cash — and help you with research, strategy, innovation, and planning. The result is your market assessment, business plan, feasibility study… whatever you needed.

Our results? 100% client satisfaction!

Client satisfaction is one of our core values, and we work hard at it. We recognize and appreciate the trust that clients place in us.

After a project is done, we ask clients to complete a brief Client Satisfaction Survey.

We’re proud to say the results are clear: Our clients overwhelmingly say we provide high-quality work, our prices are competitive, and they would work with us again.

  • 100% of respondents said we addressed their business issues;
  • 100% said we delivered what was promised;
  • 100% said our work is better or much better than our competitors;
  • 100% said they will be better off once they implement our recommendations;
  • 100% said our prices were either less expensive or about the same as our competitors; and,
  • 100% said they would work with Market Metrics again.

Results of our Client Satisfaction Survey are provided to prospective clients so they can make an informed decision.

Take the next step: Get in touch today!