American Marketing Association, Toronto Chapter
The Toronto Chapter of the American Marketing Association has an impressive heritage in the Toronto marketing community, dating back to its origins in 1946. Its mission is to increase the impact and value of marketing in your business and connect you to Toronto marketing and business professionals and the world’s largest marketing community, the American Marketing Association. The AMA is committed to helping its members connect with other marketers, learn about emerging industry trends, and increase their skills through its education programs.

Association of Accredited Small Business Consultants
The Association of Accredited Small Business Consultants® (AASBC) is the only global association focusing on training and certification of small business and SME consultants with proprietary educational materials and practice aides explicitly designed to develop proficiency in the specialized area of small business and SME consulting. Accredited Small Business Consultants and Accredited SME Consultants have the knowledge and credibility to assist clients in improving operational efficiency leading to increased profitability and business value.

Canadian Association of Management Consultants
The Certified Management Consultant (CMC) designation is the profession’s only international certification mark, recognized in over 40 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession. The Canadian Association of Management Consultants (CMC-Canada) fosters excellence and integrity in the management consulting profession as a whole, and administers the Certified Management Consultant (CMC) designation in Canada.

National Research Council of Canada’s Industrial Research Assistance Program (NRC-IRAP)
Delivered by a network of over 210 professionals located in more than 100 communities across Canada, NRC-IRAP supports the needs of small- and medium-sized enterprises (SMEs) engaged in innovative or technology-driven activities. The program provides a suite of advisory services, networking and linkages, and non-repayable financial assistance to SMEs. More information about NRC-IRAP can be found at

That White Paper Guy
Gordon Graham helps B2B technology firms get a better return on their white papers, by planning, creating, and promoting them more effectively. Gordon is a former VP of Marketing for a fast-growing wireless firm, and a seasoned copywriter who has created close to 200 white papers for clients including Adobe, Google, and Rackspace… plus many smaller firms with big dreams. Gordon has won more than a dozen awards from the Society for Technical Communication (STC), and is the author of “White Papers For Dummies” which the Content Marketing Institute calls one of the top seven books ever published about marketing with content.

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  • Meet Greg Graham

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation and was founded in 2003 by Greg Graham, a seasoned marketing professional. Greg is a Certified Management Consultant (CMC), an Accredited Small Business Consultant (ASMEC), a member of the American Marketing Association, and holds MBA/BEE degrees as well as a Certificate in Strategic Management. He frequently performs consulting engagements on behalf of the Government of Canada's Industrial Research Assistance Program (IRAP). Prior to Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

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