Partners

We are honoured to associate with a limited numbered number of carefully-selected partners, and recommend the following firms and associations.

American Marketing Association, Toronto Chapter

The Toronto Chapter of the American Marketing Association has an impressive heritage in the Toronto marketing community, dating back to its origins in 1946. Its mission is to increase the impact and value of marketing in your business and connect you to Toronto marketing and business professionals and the world’s largest marketing community, the American Marketing Association. The AMA is committed to helping its members connect with other marketers, learn about emerging industry trends, and increase their skills through its education programs.

Association of Accredited Small Business Consultants

The Association of Accredited Small Business Consultants® (AASBC) is the only global association focusing on training and certification of small business and SME consultants with proprietary educational materials and practice aides explicitly designed to develop proficiency in the specialized area of small business and SME consulting. Accredited Small Business Consultants and Accredited SME Consultants have the knowledge and credibility to assist clients in improving operational efficiency leading to increased profitability and business value.

Canadian Association of Management Consultants

The Certified Management Consultant (CMC) designation is the profession’s only international certification mark, recognized in over 40 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession. The Canadian Association of Management Consultants (CMC-Canada) fosters excellence and integrity in the management consulting profession, and administers the Certified Management Consultant (CMC) designation in Canada.

National Research Council of Canada’s Industrial
Research Assistance Program (NRC-IRAP)

Delivered by a network of over 200 professionals located in more than 100 communities across Canada, NRC-IRAP supports the needs of small- and medium-sized enterprises (SMEs) engaged in innovative or technology-driven activities. The program provides a suite of advisory services, networking and linkages, and non-repayable financial assistance to SMEs. More information about NRC-IRAP can be found at www.nrc-cnrc.gc.ca/irap

That White Paper Guy

Gordon Graham helps B2B technology firms get a better return on their white papers, by planning, creating, and promoting them more effectively. He has created over 300 B2B white papers for clients including 3M, Adobe, Epson, Google, Intuit, Oracle, and Verizon… plus many smaller firms with big dreams.

Called “the world’s top white paper expert” by B2B expert Steve Slaunwhite and “the reigning guru of white papers” by author Peter Bowerman, Gordon was named “Copywriter of the Year” in 2019 by AWAI, the leading organization for training professional copywriters. He is the author of “White Papers For Dummies” which the Content Marketing Institute calls one of the top seven books ever published about marketing with content. He has won more than a dozen awards from the Society for Technical Communication (STC).

  • Contact Us

    telephone icon Eastern 613-728-5949

    email icon
    info AT marketmetrics.ca

    vcard icon


    Click here for our welcome video


    Meet Greg Graham, Certified Management Consultant

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation, and was founded in 2003 by Greg Graham, a seasoned marketing professional.

    Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), an Accredited Small Business Consultant (ASMEC) in the United States, and holds MBA/BEE degrees plus a Certificate in Strategic Management.

    Prior to founding Market Metrics, his 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

    Greg frequently performs consulting engagements on behalf of the Government of Canada’s Industrial Research Assistance Program (IRAP).