Attracting investors 5 | Real-world investment criteria

Here’s a real-world example of the investment strategy used by an extremely successful private equity firm — one that claims it has completed $27 billion of leveraged transactions and other private equity investments involving 450 properties since being founded in 1989. That averages out to over $1 billion and 20 properties (companies) per year!

“Our investment criteria are highly consistent. We seek high quality companies led by motivated and skilled executives who want to own as well as run their businesses. We have successfully executed this strategy in several sectors; however, regardless of the market being served, our portfolio companies exhibit certain specific characteristics:

  • High barriers to competitive entry
  • Predictable, recurring revenues such as subscription businesses with high customer retention rates
  • High operating leverage whereby moderate increases in company revenues can yield even more rapid increases in operating profit
  • Opportunity to significantly increase profitability through revenue growth, consolidation of expenses, add-on acquisitions leading to efficiencies of scale, or other operating improvements”

This pithy statement does a wonderful job of articulating the importance of early and strong revenues as per our earlier posts.

Two other aspects that venture capitalists usually mention are market size and the management team.

Although market size targets vary, it is common to hear a desire for the addressable market to be in the hundreds of millions of dollars. This may sound excessive, but consider that 10% share of a billion-dollar market is $100 million — a size to which VCs would typically like to see their portfolio companies grow.

We’ll save a detailed discussion for a future post, but savvy investors realise that the composition of the management team is key. Start-ups need someone who has vision and sound judgement, someone who can quickly develop the product, and someone who can sell. Proven expertise in these areas is a critical success factor.

About Market Metrics

Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation. We offer our clients a unique combination of top-drawer professional skills, competitive pricing, and real-world industry experience in business planning, marketing, and technology.

The consultancy was founded in 2003 by Greg Graham, a seasoned marketing professional. Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), an Accredited Small Business Consultant (ASMEC) in the United States, and holds MBA/BEE degrees plus a Certificate in Strategic Management.

Prior to founding Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies. He is an expert in subscription-based business models (including SaaS). Greg frequently performs consulting engagements on behalf of the National Research Council's Industrial Research Assistance Program (NRC-IRAP).