Blue Monday? It’s just marketing!

Apparently the third Monday in January is the gloomiest day of the year, named “Blue Monday”.

Marketing fans might be interested to know that Blue Monday — just like Mother’s Day — was originally a marketing tactic.

Created for a British travel company, the date came from an analysis of when people book holidays. Many factors were considered, including weather conditions, debt level, time since Christmas, time since failing our new year’s resolutions, low motivational levels and feeling of a need to take action. The third Monday in January is the day when the combined total of these factors were thought to be at the maximum.

Of course, January weather here in Ottawa isn’t always great. But cheer up — Blue Monday is just about somebody trying to sell you a winter vacation. And what’s so bad about that?

Here’s a theme song for today, thanks to CCR: Feelin’ Blue

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  • Meet Greg Graham

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation and was founded in 2003 by Greg Graham, a seasoned marketing professional. Greg is a Certified Management Consultant (CMC), an Accredited Small Business Consultant (ASMEC), a member of the American Marketing Association, and holds MBA/BEE degrees as well as a Certificate in Strategic Management. He frequently performs consulting engagements on behalf of the Government of Canada's Industrial Research Assistance Program (IRAP). Prior to Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

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