Planning for Uncertainty (webinar)

In March 2020, our world suddenly changed. The coronavirus outbreak unfolded like a bad sci-fi movie, and imposed many differences on our lives and how we do business… and in some cases, threatens the very survival of our businesses.

We now face more uncertainty in our business environment than since World War II, and our management, clients and colleagues have never seen anything like this. Horrifically, there have been close to 10,000 deaths in Canada so far, and just under a quarter-million deaths in the United States. Economists initially thought GDP could drop as much as 40% this year. Unemployment reached 13.7% in May, an all-time high. And our border with the US is still closed.

As management consultants, how can we address this uncertainty when helping our clients with strategic planning?

The answer is scenario planning, a technique used in past times of crisis. Our strategic planning webinar presents a practitioner’s version of scenario planning that consultants and business planners can use.

Here’s what you’ll learn.

  • Essential questions that any strategic plan currently being developed must address;
  • An overview of scenario planning;
  • How scenario planning can help you answer these essential questions;
  • An example scenario; and,
  • Practical tips.

But don’t expect a definitive view of how the coronavirus outbreak will unfold (scientists and doctors don’t know for sure either).

Who should attend?

This event is for management consultants, senior executives, and business planners in all industries who are responsible for choosing and implementing business strategies to produce results in these uncertain times.


A free online webinar was held for members of the Canadian Association of Management Consultants on Thursday, July 30, 2020.

If your organization is interested in exploring a strategic planning webinar, please contact us

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    Click here for our welcome video

    Meet Greg Graham, Certified Management Consultant

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation, and was founded in 2003 by Greg Graham, a seasoned marketing professional.

    Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), an Accredited Small Business Consultant (ASMEC) in the United States, and holds MBA/BEE degrees plus a Certificate in Strategic Management.

    Prior to founding Market Metrics, his 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

    Greg frequently performs consulting engagements on behalf of the Government of Canada’s Industrial Research Assistance Program (IRAP).