First edition of the “Canadian Ethernet Switch Market Report” published

July 30, 2007 — Market Metrics today announced that the consultancy’s study of the Canadian business market for Ethernet switches has been published by NBI/Michael Sone Associates. This event marks both the first time that a market study examining the Ethernet switch product category has been published by NBI/Michael Sone Associates, and the fifth consecutive year that Market Metrics has researched and authored studies for NBI/Michael Sone Associates.

Founded in 1977, NBI/Michael Sone Associates is a leading Canadian market research and consulting firm whose mission is to provide statistically-based, primary-sourced information on the Canadian telecommunications industry. NBI/Michael Sone Associates’ independent, full-service research information provides vital tools for strategic and market planning to service providers, equipment manufacturers, start-ups and the investment community.

The 95-page “Canadian Ethernet Switch Market Report” examines in detail the Canadian enterprise market for the Fast Ethernet, Gigabit and 10 Gig layer 2/3 switches used to connect workstations, IP telephones and local area network other endpoints. Leading manufacturers active in the Canadian market — 3Com, Alcatel-Lucent, Cisco, Dell, Foundry, HP Procurve and Nortel — were also profiled in the study.

Copies of the report are available exclusively from NBI/Michael Sone Associates; for more information, please see the publisher’s website at

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  • Meet Greg Graham

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation and was founded in 2003 by Greg Graham, a seasoned marketing professional. Greg is a Certified Management Consultant (CMC), an Accredited Small Business Consultant (ASMEC), a member of the American Marketing Association, and holds MBA/BEE degrees as well as a Certificate in Strategic Management. He frequently performs consulting engagements on behalf of the Government of Canada's Industrial Research Assistance Program (IRAP). Prior to Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

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