Market Metrics launches “Quarterly Canadian Economic Update”

November 13, 2008 — Market Metrics today announced the launch of its new Quarterly Canadian Economic Update, a time-saving quick reference that gathers together in one spot economic assumptions to help clients with their 2009 planning, forecasting and budgeting activities.

Now available on the consultancy’s web site, the Quarterly Canadian Economic Update draws upon a variety of sources to present our view of the 2009 Canadian economic outlook as well as detailing a number of economic parameters.

Included in the initial release are historical GDP growth, exchange rate, interest rate, inflation, unemployment and IT salaries for the past two years and the current year to date, as well as estimates for the coming year. This information will be updated on a quarterly basis.

Says Greg Graham of Market Metrics, “Gathering together this information is a time-consuming process and we usually update our planning assumptions at least quarterly, especially when the economy is in a period of rapid change like it is now. We decided to offer this information to our clients and prospective clients for their convenience. This should save sales and marketing managers time as they prepare or update their sales forecasts for 2009, especially in small businesses where staff don’t have a lot of time to dig out Canadian data and rely on the news. News reports — like today’s reports about the recent OECD forecast — often feature the U.S. point of view without much Canadian context.”

The Quarterly Canadian Economic Update is accessed by selecting “Downloads” from the “Resources” menu on the Market Metrics web site.

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  • Meet Greg Graham

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation and was founded in 2003 by Greg Graham, a seasoned marketing professional. Greg is a Certified Management Consultant (CMC), an Accredited Small Business Consultant (ASMEC), a member of the American Marketing Association, and holds MBA/BEE degrees as well as a Certificate in Strategic Management. He frequently performs consulting engagements on behalf of the Government of Canada's Industrial Research Assistance Program (IRAP). Prior to Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

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