Market Metrics provides free management advisory services to eligible SMEs

September 30, 2009 — REVISED SEPTEMBER 14, 2012 — Market Metrics Inc. announced today that it has been qualified by the Canadian Association of Management Consultants (CMC-Canada) to provide management advisory services under an agreement between the National Research Council of Canada Industrial Research Assistance Program (NRC-IRAP) and CMC-Canada.

NRC-IRAP and CMC-Canada have entered into an agreement whereby CMC-Canada administers a new program called the Management Advisory Service (MAS). Eligible companies can receive up to 40 hours of consulting with the consultant’s fee covered by the MAS program. The company is charged only a nominal $150 administrative fee, and the consulting fees do not have to be repaid in the future.

The MAS program ensures that small companies will have access to qualified management consultants to help them deal with management issues that could limit their success. Typical MAS projects involve defining issues, setting priorities and establishing action plans.

Participating companies must be eligible to receive NRC-IRAP assistance. MAS projects are initiated by an NRC-IRAP Industrial Technology Advisor, administered by CMC-Canada and delivered by a Certified Management Consultant. Gregory Graham, the principal of Market Metrics, is a Certified Management Consultant and has satisfied the qualification and registration requirements of the MAS program.

NRC-IRAP Industrial Technology Advisors, located geographically throughout Canada, meet and interview companies as the first step in forging a long-term client relationship. In the event that an ITA decides that a MAS project is appropriate for a client, the ITA triggers a project by submitting a request to CMC-Canada.

We regret that Market Metrics cannot initiate MAS projects and refer interested parties to the NRC-IRAP program (see web link below).


Delivered by a network of over 210 professionals located in more than 100 communities across Canada, NRC-IRAP supports the needs of small- and medium-sized enterprises (SMEs) engaged in innovative or technology-driven activities. The program provides a suite of advisory services, networking and linkages, and non-repayable financial assistance to SMEs.

More information about NRC-IRAP can be found at

About CMC-Canada

CMC-Canada fosters excellence and integrity in the management consulting profession as a whole. CMC-Canada administers, and its provincial Institutes confer, the Certified Management Consultant (CMC) designation in Canada. The Association and its members advocate for the CMC designation and are dedicated to advancing the profession and delivering the benefits of those efforts to the client community.

More information about CMC-Canada can be found at

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    Meet Greg Graham, Certified Management Consultant

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation, and was founded in 2003 by Greg Graham, a seasoned marketing professional.

    Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), an Accredited Small Business Consultant (ASMEC) in the United States, a member of the American Marketing Association, and holds MBA/BEE degrees plus a Certificate in Strategic Management.

    Prior to founding Market Metrics, his 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

    Greg frequently performs consulting engagements on behalf of the Government of Canada’s Industrial Research Assistance Program (IRAP).