New alliance offers SME strategic marketing service

April 10, 2006 — Market Metrics and Kingsford Consulting Limited today announced a strategic alliance to jointly offer integrated strategic marketing services to the small- and medium-sized enterprise (SME) community in eastern Canada.

The alliance is motivated by the fact that most small- and medium-sized businesses have neither the staff nor the experience to properly research and develop a sound market expansion strategy and that few comprehensive strategy development resources are available to them.

The two firms have already collaborated on over two dozen such consulting engagements, and specialize in developing research-based growth strategies for established firms wishing to expand their businesses by increasing revenue, entering new markets or introducing new products.

Andrew Penny, President, Kingsford Consulting, says “An effective market strategy must be built on a solidly-researched foundation. Without a sound knowledge of market structures, buyer behaviour and competitive forces, the chances of success are slim. Market Metrics is a leader in this area.”

“Small businesses actually need market research and analysis even more than large enterprises do” says Greg Graham, a senior consultant with Market Metrics. “Small businesses can’t afford to make mistakes since their very survival is often at stake. We see our alliance with Kingsford Consulting as a natural extension of the research services we provide to our clients as they develop their go-to-market strategies.”

The new service combines a company assessment, market analysis, competitive scan, opportunity identification and go-to-market strategy based on cost-effective secondary research supplemented with primary buyer behaviour studies.

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  • Meet Greg Graham

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation and was founded in 2003 by Greg Graham, a seasoned marketing professional. Greg is a Certified Management Consultant (CMC), an Accredited Small Business Consultant (ASMEC), a member of the American Marketing Association, and holds MBA/BEE degrees as well as a Certificate in Strategic Management. He frequently performs consulting engagements on behalf of the Government of Canada's Industrial Research Assistance Program (IRAP). Prior to Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

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