We have just added some links to the “Links:Social” page of the “Resources” section on the Market Metrics web site that helps you perform a PEST analysis. As you probably know, a PEST analysis is a required step in developing a business plan. It examines the external business environment by considering political, economic, social, and technological factors and influences.
Frankly, this page was a little skimpy. Most industries have sources of information that have already gathered and analysed social trend data, but if you need to start from scratch, these links may help.
New links added include the following.
Bloomberg Businessweek, our long-time favourite generalist business magazine, provides top-notch coverage of U.S. business news, trends, and interviews with corporate leaders. In our opinion, Businessweek has benefited from its recent acquisition by Bloomberg, receiving a completely new re-design while maintaining a high level of business journalism.
Frankly, we’re not big fans of the Wall Street Journal’s pay-wall scheme; we think clipping databases that license its content along with other publications offer a better value than buying access to just the WSJ itself.
We think that the Financial Times, easily recognized since it is printed on salmon-coloured paper, is the de facto leading business newspaper in the United Kingdom. If you do much business in Europe, you probably should read it since you won’t get the same perspective from North American newspapers. Personally, I like the Weekend Edition that has witty columnists, a real estate section with over-the-top listings, and a challenging Sudoku.
The Economist also has country profiles, but the free versions are no longer updated. The web site has some for-pay premium services, including a research service. You can still find top-notch country profiles at the CIA World Factbook, and Canadian international trade data at the Export Development Canada web site.
Global Edge is a web site that offers free content on a wide range of international trade and business topics. It may not have exactly what you want, but can be a good start that points you to other sources.
We’ve beefed up our national statistics agency section by adding China and filling out the balance of the G8 — France, Germany, Italy and Russia supplement our existing links for Canada, Japan, the UK, and the United States.
Other sources of international data is available from the IMF, OECD, and World Bank; links to these organizations and others are on our “Links:Economic” page.
Don’t hesitate to make suggestions about sites that you think should be listed on the Resources pages.