New white paper service combines market research with writing

July 17, 2006 — Market Metrics and today announced a turnkey white paper service for advanced technology companies. The new service will be provided jointly by the two firms.

“Clients can sometimes double-up their return on research by using it for white paper background as well as market planning,” says Greg Graham, a senior consultant with Market Metrics. “After having a savvy client use our services to research customer stories and a white paper, we decided to formally partner with, one of North America’s top specialist firms in writing white papers.”

Gordon Graham of says “Facts, not hype, provide an essential grounding for white papers. Jaded customers are bombarded with advertising and have little tolerance for vague or exaggerated claims. Market Metrics and ThatWhitePaperGuy.Com work together to determine tangible customer benefits and clearly articulate them for our joint clients.”


Gordon Graham helps B2B technology firms get a better return on their case studies and white papers, by planning, creating, and publishing them more effectively. He is a former VP marketing for a fast-growing wireless firm, and a seasoned technology writer who has created 100+ white papers and case studies for clients like Autodesk, Hitachi, HP, IBM, Intuit, and Oracle… plus lots of smaller firms with big dreams. And since 1985, Gordon has won more than a dozen awards from the Society for Technical Communication (STC).

More information can be found at

About Market Metrics

Market Metrics helps companies better understand their markets, customers and competitors by providing tailored research and strategic marketing services. Located in Silicon Valley North, Market Metrics can reach directly into the heart of the Canadian technology sector to drill down from markets to players and products.

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    Meet Greg Graham, Certified Management Consultant

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation, and was founded in 2003 by Greg Graham, a seasoned marketing professional.

    Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), an Accredited Small Business Consultant (ASMEC) in the United States, a member of the American Marketing Association, and holds MBA/BEE degrees plus a Certificate in Strategic Management.

    Prior to founding Market Metrics, his 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

    Greg frequently performs consulting engagements on behalf of the Government of Canada’s Industrial Research Assistance Program (IRAP).