Our new values statement

We were working with a new client when we realized that we recommend having a values statement — but we didn’t have one ourselves! Kind of a case of the shoemaker’s kids going barefoot.

The textbooks say that a values statement should represent the core priorities of the organization, and be reflected in the organization’s culture. These values can help set the direction for business planners, especially when it is needed to acknowledge non-profit concerns.

At Market Metrics, our values are:

Dedication: We don’t just show up. We are dedicated to providing real and meaningful value to our clients.

Listening: We treat clients with respect and actively listen to what they say.

Substance: We value robust concepts, substantiated ideas, and facts — not fluff and hype.

Improvement: Whether it is using new analytical techniques or the latest business planning tools and technology, we’re never done pursuing a better way.

Curiosity: We’re always curious — about your business, about your customers, about how things work, and about how new innovations could be used to benefit our clients.

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  • Meet Greg Graham

    photo of Greg Graham, Certified Management Consultant - Strategic Marketing - Ottawa, Ontario

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation and was founded in 2003 by Greg Graham, a seasoned marketing professional. Greg is a Certified Management Consultant, a member of the American Marketing Association, and holds MBA/BEE degrees as well as a Certificate in Strategic Management. He frequently performs consulting engagements on behalf of the Government of Canada's Industrial Research Assistance Program (IRAP). Prior to Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

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