Business & Strategic Plans

We think every business needs a business plan (sometimes called a “strategic plan” by established businesses). At minimum, it helps you be more focused and so increases your odds of success.

But you’ll need a professional business plan — meaning one that is appropriately structured for your audience, properly researched, well thought-out and actionable — if you want to:

  • Communicate your business vision to investors, lenders, bankers, partners, family members — or even your boss!
  • Clarify your business goals and objectives, and develop strategies to achieve them
  • Get financing to launch or expand your business
  • Grow your business by identifying new markets and opportunities
  • Revitalize your business if sales are declining or your market is in decline
  • Respond to aggressive new competitors
  • Create a succession plan so you can retire
  • Demonstrate the value of your business so you can sell it for a good price
  • Reorganize your business to give you more time away from it

No wonder that many businesses don’t have a business plan — putting one together is lots of work and much like solving a puzzle. You need to define your goals, research your market, identify your opportunity, formulate your strategy, draft financials, and create an action plan. And every decision and new fact might impact the rest.

Whether you need to update your business plan, or develop a new one from scratch, you’ll probably find that we can help you get it done faster and deliver higher-quality results than you could have done yourself.

  • Call Us

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  • Meet Greg Graham

    photo of Greg Graham, Certified Management Consultant - Strategic Marketing - Ottawa, Ontario

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation and was founded in 2003 by Greg Graham, a seasoned marketing professional. Greg is a Certified Management Consultant, a member of the American Marketing Association, and holds MBA/BEE degrees as well as a Certificate in Strategic Management. He frequently performs consulting engagements on behalf of the Government of Canada's Industrial Research Assistance Program (IRAP). Prior to Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

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