Business Plans

We think every business needs a written plan. It’s a valuable communication tool you can use to share your business concept with your stakeholders — your partners, bankers, potential investors, management team, and executive recruits. Sometimes suppliers want to see a business plan before extending credit, or forging deeper relationships.

Bottom line, a business plan is ESSENTIAL to get financing to launch or expand your business.

And there are other benefits of having a business plan. Most accrue from the two things that all business plans must do: i) communicate your business vision; and, ii) articulate your specific business goals and objectives, and demonstrate you have a sound strategy to achieve them.

When might you need to do this?

  • Demonstrate that you can pay back a loan;
  • Reassure potential investors that investing in your business is a sound decision;
  • Inform stakeholders how you can revitalize your business if sales are declining or your market is in decline;
  • Reorganize your business to give you more time away from it;
  • Justify the value of your business so you can sell it for a good price; or,
  • Illustrate your succession plan so you can retire.

It’s no wonder that many businesses don’t have a plan — putting one together is hard work. We typically base a business plan on a feasibility study or strategic plan, and trim it down for an external audience. That way you have your thinking in place, and get a communications tool as well.

Click here to contact us today to chat about your business plan needs.

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    Meet Greg Graham, Certified Management Consultant

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation, and was founded in 2003 by Greg Graham, a seasoned marketing professional.

    Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), an Accredited Small Business Consultant (ASMEC) in the United States, and holds MBA/BEE degrees plus a Certificate in Strategic Management.

    Prior to founding Market Metrics, his 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

    Greg frequently performs consulting engagements on behalf of the Government of Canada’s Industrial Research Assistance Program (IRAP).