Strategic Plans

Strategy is about ensuring that what you do today yields the best possible tomorrow… about moving from your business’ current situation to your vision of the future.

That means you’ll have to:

  • Articulate your long-term vision, with specific goals and objectives;
  • Develop plans to achieve that vision with actionable activities;
  • Allocate resources — meaning people, facilities, and money — to implement these plans;
  • Execute your plans; and,
  • Monitor and communicate your progress to your stakeholders.

This impacts all areas of your business.

Your product portfolio will need to be roadmapped, developed, and tweaks and new features to stay competitive.

Your sales and marketing program will need a pricing strategy, sales messages, distribution channels, creative materials, and website development.

And whether your manufacturing is internal or outsourced, your products need to be made and old products obsoleted, sometimes with inventory considerations.

If you need to hire more people, Human Resources will be involved.

What’s all this going to cost? Finance will need a budget.

Finally, how will you project manage it?

All these items (and more) have to be considered and integrated into a cohesive strategic plan.

Together, we’ll help you efficiently develop strategy and tactics — a strategic plan, an integrated action plan, and a supporting budget — that you can work from, and measure your progress against.

Click here to contact us today to chat about your strategic planning needs.

  • Contact Us

    telephone icon Eastern 613-728-5949

    email icon
    info AT marketmetrics.ca

    vcard icon


    Click here for our welcome video


    Meet Greg Graham, Certified Management Consultant

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation, and was founded in 2003 by Greg Graham, a seasoned marketing professional.

    Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), an Accredited Small Business Consultant (ASMEC) in the United States, and holds MBA/BEE degrees plus a Certificate in Strategic Management.

    Prior to founding Market Metrics, his 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

    Greg frequently performs consulting engagements on behalf of the Government of Canada’s Industrial Research Assistance Program (IRAP).