Virtual CMO / Virtual Product Manager

A lack of marketing is one of three top issues that small business face (the other two are insufficient financing, and difficulty competing with large companies for top talent). Often this is because small businesses don’t think they can afford dedicated marketing staff.

Has your company relegated the marketing function to your sales people (or other staff) to keep costs down?

This not only dilutes the effectiveness of your people, but seriously fragments your marketing efforts — because your team has to split their focus to work on activities outside their area of competency. Worst of all, your sales people aren’t selling when they’re working on marketing tasks, and without a marketing function, may not have the supporting tools they need to succeed.

Or maybe you already have someone on board but need an interim replacement due to maternity leave, extended medical leave, or another reason.

Either way, you can get the experience and flexibility you need by adding a Virtual Chief Marketing Officer (CMO) or Virtual Product Manager to your team without the expense of more headcount. We function as your marketing right arm, providing strategic guidance and ongoing, day-to-day marketing support for either your entire marketing function or a specific product line. You’ll get expert marketing leadership at a fraction of the price you’d pay for adding another full-time person to your staff.

Our Virtual CMO service can help with:

  • Strategy and planning
  • Budgeting
  • Staff management
  • Branding
  • Product planning and roadmaps
  • Competitive intelligence
  • Sales support
  • Lead generation campaigns
  • New product launches
  • Marketing metrics & campaign tracking
  • Web updates
  • Social media management
  • Marketing support supplier management
  • Event planning

We’ll work with your management team and support staff — including sales, operations, finance, IT, and admin — to plan and execute a marketing strategy that meshes with your business plan. Outsourcing makes good sense when you work with us!

  • Call Us

    telephone icon   Eastern 613-728-5949
    email icon   info AT
  • Meet Greg Graham

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation and was founded in 2003 by Greg Graham, a seasoned marketing professional. Greg is a Certified Management Consultant (CMC), an Accredited Small Business Consultant (ASMEC), a member of the American Marketing Association, and holds MBA/BEE degrees as well as a Certificate in Strategic Management. He frequently performs consulting engagements on behalf of the Government of Canada's Industrial Research Assistance Program (IRAP). Prior to Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

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