Virtual CMO / Virtual Product Manager

A lack of marketing is one of the three top issues that small business typically face (the other two are insufficient financing, and difficulty competing with large companies for top talent). Often this is because small businesses don’t think they can afford dedicated marketing staff.

Has your company relegated the marketing function to your sales people (or other staff) to keep costs down?

This seriously dilutes the effectiveness of your people. Without a marketing function, your sales team may not have the supporting tools they need to succeed. It seriously fragments your sales team’s efforts — because they have to divide their time and energy to work on activities outside their area of competency. Worst of all, your sales people aren’t selling when they’re working on other things.

Or maybe you already have someone on board but need an interim replacement due to maternity leave, extended medical leave, or some other reason.

Either way, you can get the experience and flexibility you need by adding a Virtual Chief Marketing Officer (CMO) or Virtual Product Manager to your team without the expense of more headcount. We can work on an interim basis to be your marketing right arm, providing strategic guidance and ongoing, day-to-day marketing support for either your entire organization or a specific product line. You’ll get expert marketing leadership at a fraction of the price you’d pay for adding another full-time person to your staff.

Our Virtual CMO service can help with:

  • Strategy and planning
  • Budgeting
  • Staff management
  • Branding
  • Product planning and roadmaps
  • Competitive intelligence
  • Sales support
  • Lead generation campaigns
  • New product launches
  • Campaign tracking
  • Web updates
  • Social media management
  • Marketing support supplier management
  • Special marketing projects

We’ll work with your management team and support staff — including sales, operations, finance, IT, and admin — to plan and execute a marketing strategy that meshes with your business plan. Hiring someone on an interim basis makes good sense when you work with Market Metrics!

  • Contact Us

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    Click here for our welcome video

    Meet Greg Graham, Certified Management Consultant

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation, and was founded in 2003 by Greg Graham, a seasoned marketing professional.

    Greg is a Certified Management Consultant (CMC), a Fellow of the Ontario Institute of Management Consultants (FCMC), an Accredited Small Business Consultant (ASMEC) in the United States, a member of the American Marketing Association, and holds MBA/BEE degrees plus a Certificate in Strategic Management.

    Prior to founding Market Metrics, his 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

    Greg frequently performs consulting engagements on behalf of the Government of Canada’s Industrial Research Assistance Program (IRAP).