Market Metrics judges UofT business case competition

The principal of Market Metrics, Greg Graham, was recently a judge at the University of Toronto’s Graduate Management Consulting Association (GMCA) Business Case competition.

The competition is an opportunity for GMCA members to develop hands-on experience in consulting. A short business case was released to the students on Monday, November 2, and they then had the balance of the week to work in teams of four to develop a solution and prepare a presentation detailing their solution. Coaches assisted the students.

Approximately 60 students entered the competition, and formed 15 teams of four students.

At the end of business on Friday, November 6, the competition began its two-round format. Five groups of three randomly-chosen teams each made an initial presentation of their business case submission. Judges ranked the teams’ placing within each group, and the highest-ranked team from each group proceeded into the second play-off round. Each of the five finalist teams then presented their case a second time, with a longer question-and-answer period. The judges selected an overall winner from the five finalist teams.

After the judging was completed, the students adjourned to a nearby pub for refreshments and a networking session.

Says Greg: “It was a honour to be a judge at U of T’s GMCA Business Case Competition. I was really impressed with the quality of the students and the hard work they put into preparing their cases.”


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  • Meet Greg Graham

    Market Metrics Inc. helps knowledge-based businesses with strategy, planning and innovation and was founded in 2003 by Greg Graham, a seasoned marketing professional. Greg is a Certified Management Consultant (CMC), an Accredited Small Business Consultant (ASMEC), a member of the American Marketing Association, and holds MBA/BEE degrees as well as a Certificate in Strategic Management. He frequently performs consulting engagements on behalf of the Government of Canada's Industrial Research Assistance Program (IRAP). Prior to Market Metrics, Greg's 21 years of corporate experience encompassed tech start-ups through Fortune 500 companies.

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